Im Dezember haben wir mit minubo das Experten Webinar ” Mobile Commerce und was danach kommt” bestritten.
Wir beschäftigen uns tagtäglich mit Fragestellungen zur Zukunft des Handels und arbeiten kontinuierlich daran die Zukunft der Händler mitzugestalten und Antworten sowie Lösungen für die neue Form des Commerce zu liefern. Gemeinsam mit minubo haben wir uns diesbezüglich innerhalb des Webinars über die aktuellen und zukünftigen Herausforderungen für Händler ausgetauscht.
Es wurden Lösungsansätze für erfolgreichen mobile Commerce vorgestellt und sich außerdem einigen weiterführenden Fragestellungen gewidmet: Was passiert bei neuen Geräteklassen? Wie kann eigentlich die Offline Filiale mit eingebunden werden? Welche Herausforderungen kommen nach mobile Commerce?
Here at CouchCommerce we are closely following all studies and available statistics on the growth of touch driven traffic via smartphones and tablets. One great source is Statcounter that publishes daily updated statistics of worldwide web usage by platform.
As you can see in the graph above this tool provides a great overview of what is happening on the web since the release of smartphones and tablets. You can also drill down by location to understand better how your target markets are doing.
Now in December 2014 we are looking at the following data:
- Desktop traffic: 61,98 %
- Smartphone traffic: 31.55 %
- Tablet traffic: 6,46 %
This means that the touch driven traffic via tablet and smartphone has reached a total of 38,01 % already and is quickly increasing. Between January and December 2014 desktop lost a share of 13,8 % and touch devices grew their traffic share by 35,2 %.
As a consequence we see that by mid 2016 the worldwide traffic for all websites and e-commerce shops will be dominated by touch driven devices. Especially the smartphone will be dominant as it proved itself as our primary computer.
While we see first topics and discussions about the need of innovation in e-commerce front end technology these days, it is still very surprising to us how this radical change is underrated by merchants and software companies. Clearly the existing template technology from the 90s of shop systems is not going to survive in a mobile-first world.
Just a quick post from Dublin: We are very happy to have reached the semi finals as one of just 20 startups in the beta track out of thousands that applied. Tomorrow (5th of November) we will do our very best and pitch again on stage 2 at 13:16.
Meanwhile here are some impressions from today:
We have arrived in Dublin and tomorrow (4th of November) the Web Summit will begin. Only tomorrow we have a booth where you can meet us in the eCommerce area, which is located in RDS Main Hall (Town Square). Our booth number is ECM202. Please stop by and say hello. Kai, Nadine and I will be there to talk to you and share information about CouchCommerce and the Sofa SDK.
In the afternoon at 15:08 we will be pitching in the Beta track on Pitching Stage 3. So make sure to stop by in case you are around!
You can follow us on twitter (@couchcommerce) for more updates during the next three days of Web Summit.
We are excited to share that CouchCommerce was chosen to pitch as one of the 200 most promising startups from around the world at this years Web Summit in Dublin. Web Summit will take place from the 4th to the 6th of November and host more than 20.000 visitors from around the world.
200 startups will battle it out across 3 days and 4 stages. The pitch is divided into two tracks: Alpha, for those with less than $1 million raised and Beta, for those with less than $3 million raised. CouchCommerce will join the battle in the Beta track.
“Pitch is going to be bigger and of a higher quality than ever this year with 200 finalists pitching this November,” said Paddy Cosgrave, co-founder of the Web summit. “Some of these startups are fundamentally changing the world with their ideas.” via Independent.ie
In addition to the pitch contest web summit is known for a great speaker line up and a lot of networking opportunities. We look forward to meeting you there!
Two month ago we were happy to share with you that we not only released our sofa SDK as open source but also our entire web app as well.
But open source isn’t all equal. Some projects work behind closed doors and only release the source code for each new version as open source. I like to refer to that as readable source rather than open source.
On the contrary there are projects where the entire development process happens in the open. People can follow or even engage in discussions in the issue tracker to understand how the software is evolving. People can read the commits and learn from them rather than just see the final state of the code. And last but not least they can contribute by filing bugs, writing documentations or even code.
We strongly want sofa and our app to be of the latter kind. Until today, we didn’t fully achieve that. While sofa was 100 % open source our app was more like readable source. We released a snapshot of the code but at that time it wasn’t the repository that we internally used to continue with our work. We wanted to push something out to you as soon as possible but we still had lots of things to solve before.
So what was holding us back you ask? Mainly things that still need to be kept private :) While we want to take open source seriously we also want to take the privacy of our customers seriously. Our issue tracker was full of sensible information and so where parts of the repository, too.
As people started to send us pull requests to our public repository and the codebases kept on diverging, we felt more and more pain. As of today we are very happy to say that we sorted out all issues on our end so that the repository that you already know and use is the one and only repository that we use for the main development of our app.
This is an exciting step for us. We entirely open up. We want your contributions and we are excited to work with you.
The CouchCommerce Team
Lately we announced sofa, our open source SDK for eCommerce web apps. Sofa is a great starting point for developers and agencies to create e-commerce front ends based on superior web app technology.
Not only sofa has been released but we also open sourced our entire AngularJS web app including a great feature set. You can download it right now and get started in three easy steps!
To show you how you can work with sofa and to take a look behind the curtain our geniuses Christoph and Pascal hosted a webinar wich we recorded for you.
Content of the webinar:
- download the basic app
- walk through all app features
- catalog browsing
- category tree
- shopping cart
- image zoom
- show how the app uses sofa components
- usage as npm packages
- show packages on github
- talk about sofa-base and the slicing plan
- look into sofa components
- talk about future plans
- QA (if any)
We hope that this first sofa webinar is useful to you and that you are excited to work with us! Feedback and questions are very welcome.
In a very recent article at Mobile Commerce Daily retailers gave feedback concerning their view on responsive web design pros & cons. I strongly recommend reading the article to catch some views on the topic from a merchant point of view.
“Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.
A key takeaway from the conference is that retailers are still struggling to figure out what works on mobile. The understanding is there that the mobile use case is different but how best to meet the needs of mobile users is still elusive.”
Here at CouchCommerce we see the value of a unified front end experience and are working towards extending our web app technology to desktop computers. This way a mobile first front end approach will be possible by utilizing one integration and being able to fully support the special needs of mobile.
Only three days ago we launched our open source Sofa SDK for e-commerce web apps and now we are really happy to share the first numbers with you:
All this within just 3 days is a great result for us and we are overwhelmed with the feedback and involvement of first contributors. We could even approve first contributions that improve Sofa for everyone!
Many thanks to everybody who got involved at this early stage and we are looking forward to the next weeks of working with you on first projects! And for all of you that like to see Sofa in the wild here you can find live projects based on Sofa.
p.s. find us on twitter, facebook and google+ :).
As you might know here at CouchCommerce we have been working for more than one year now towards releasing our e-commerce web app SDK called sofa. Today we are very happy and proud to announce that not only sofa has been released but we also decided to open source our entire AngularJS web app including a great feature set. You can download it right now and get started in three easy steps!
For developers and agencies this is a great starting point to create e-commerce front ends based on superior web app technology. Sofa cannot only be used to bring great touch driven user experience to smartphones and tablets but also covers in-store and even desktop use cases thanks to the almost complete coverage of modern browsers today. So we are moving towards a unified front end experience delivered by CouchCommerce!
From today on merchants can start to work with one of our partners or in-house developers towards a customized web app experience based on sofa. We have published a API reference that should get you started in minutes. And in case you need help or training we are happy to assist.
Once a customized web app has been developed there are 3 ways to integrate, deploy and run it:
- You integrate 3rd party components yourself based on the GPL version of sofa & the web app
- You choose CouchCommerce Enterprise self-hosted and get our support, SLA and a MIT license of sofa & the web app
- You choose CouchCommerce Enterprise SaaS and utilize our platform integrations, scalability, SLA, updates, support and a MIT license of sofa & the web app
The beauty about sofa is that you can work with your highly customized web app in all 3 cases. Please have a look at our solution page for more information.
To demonstrate the power of sofa in combination with the CouchCommerce Enterprise SaaS platform we are proud to announce that Runtastic launched with us to deliver the best smartphone shopping experience available to their 35 Million + users. You can read about it here. Runtastic is a great example for the impressive performance and scalability of single page web apps as we offer them with sofa.
And as if this would not be enough great news we are also very excited to be working on a unified front end experience based on sofa and the CouchCommerce Enterprise SaaS platform for Reno. This will cover smartphone, tablet, desktop and in-store through one unified front end experience. CouchCommerce will be directly integrated with IBM Websphere and deliver the front end experience. Our solution partner Projekteins is responsible for the customizations to sofa and working closely with the CouchCommerce team.
So please browse our brand new CouchCommerce and sofa websites to learn more about our exciting future and feel free to reach out to us with any question you might have.
Greetings from the whole CouchCommerce team!