CouchCommerce auf der bvh Workshop Convention 2014


CouchCommerce ist mal wieder unterwegs. Diesmal halten Alex und Kai einen Workshop auf der bvh Workshop Convention 2014 am 03. und 04. April in Hamburg. Am Donnerstag morgen geht es in unserem Workshop thematisch rund um die mobile Optimierung und Zukunftswege für den Handel. Dabei gibt es einen Blick in aktuelle Entwicklungen und viel “hands-on” durch die Teilnehmer. Wir freuen uns auf zwei spannende Tage.

Falls ihr in Hamburg dabei seid oder noch nichts vorhabt, freuen wir uns Euch bei diesem Event zu sehen! Ansonsten könnt ihr einfach unserem Twitter Stream folgen.

Increase your mobile conversion rate with our device detection plugins

For our customer we built a plugin that detects the device type and refers direct incoming traffic to the category with matching smartphone or tablet accessory. You can try this yourself by accessing with an iPhone 4, iPhone 5, iPad or iPod touch. In each case you will be redirected to the right category.

iPhone Device DetectionTests at CouchCommerce have shown that by creating a customized and dynamic shopping context within web apps it is possible to increase sales significantly. These dynamic plugins can also help in other contexts like locating the nearest store or even providing information about stock levels of a desired product within stores nearby.

Let us know if you want to try it with your own web app!

The new one step snap checkout

screen_cc_demo_cartOur new web apps include the fastest checkout you will find in any mobile experience on the web. Thanks to the basket sliding in from the right you can stay on the product page while having all the information available usually only viewable on the basket page.

Just go to any product page with your smartphone or tablet (like this one) in our demo web app to give it a try.

Our all new Web Apps

screen_cc_demo_homeQuite secretly we have been deploying countless improvements to our web apps over the last months. To make them bullet proof we tested them internally and then with our flagship merchants that recognized significant conversion rate improvements!

This week we made the all new web apps available to all of our shops and we could not be more excited to share all the improvements with the public. For this reason we are now starting a weekly blog post to introduce new features and improvements.

If you cannot wait any longer to get your hands on the new web apps then we strongly recommend to checkout our demo shop with your smartphone and tablet running on the latest version:


CouchCommerce named as one of 5 German startups to look out for in 2014

eu-startupsCouchCommerce was just named as one of just 5 German startups to look out for in 2014 by EU Startups.

In the beginning of this year, we took a look at major European countries and tried to come up with a list of 5 startups (each country) to look out for in 2014.

EU Startups summarized our vision very well:

CouchCommerce is a cloud based e-Commerce SaaS platform offering responsive shop web apps for post pc devices like tablets, smartphones and smart TVs based on AngularJS technology. CouchCommerce is based in Hannover and was founded in January of 2012. The startup has been bootstrapped by a founding team with longstanding e-commerce experience. The vision of the ambitious CouchCommerce team is to become the leading responsive commerce platform for brands and manufacturers in the SMB sector. In September of 2013 CouchCommerce secured €1.2 million in Seed funding.

As we are working hard to release the next versions of our platform we are seeing great adoption rates with larger enterprise class merchants. So watch out for some exciting new flagship customers in the next months. We will keep you posted :)

Pascal takes his seat at CouchCommerce

Last year has been a blast for us. We built up a really amazing team and are thrilled about all the great things we have planned for 2014. So considering how much fun 2013 has been for us, how could we appropriately welcome the new year? How about announcing well known AngularJS hacker Pascal Precht just joined our team!


If you’ve been using AngularJS for a while, chances are that you know him already or even rely on his work. Pascal is the author of the popular angular-translate library.

In his first week at CouchCommerce he taught us how to communicate purely through animated gifs. There’s probably no animated gif that he hasn’t seen before but if you strongly believe you found something new, please share it with Pascal! He’ll go nuts about it. Promise!

Crazy Pascal

Pascal will help us to launch and extend our soon to be unveiled open source SDK. Make sure to follow him on twitter as @PascalPrecht

CouchCommerce in Greece: the E-Commerce Forum 2020

We have been invited to speak at the new international e-commerce conference in Athens (E-Commerce Forum 2020: The way to Excellence) taking place today and tomorrow. So our very own Kai made the trip and is now on site:

ecommerce forum 2020

The conference is organized by (the leading e-commerce blog in Greece) and Direction S.A. The organizers like to establish a forum to exchange thoughts between leaders in e-commerce and and to point attention to the Greece e-commerce market.

Online shopping is rapidly growing in Greece. 1.9 Million Greeks were buying online in 2012 summing up to a total transaction volume of 2.9 Billion Euro. An increasing share of the strong growth in e-commerce is driven by smartphones and tablets. That is why Web App technology as offered by CouchCommerce becomes more and more important for merchants.

The line up of speakers is very international:

• Euro-Label – The European Trustmark Scheme for safe online-shopping, Thorsten Scharmacher, Head of Central Management, European Trustmark Scheme Euro-Label
• Couch Commerce instead Mobile Commerce: Why trade companies have to deal with tablets and smartphones?, Kai-Thomas Krause, Co-Founder & COO CouchCommerce
• “Good Deals” – Lessons Learned within the last 5 years in Western-Europe, Jürgen Hofmann, CEO Groupesales
• Mass Customization – Creating Customer Value in E-Commerce, Dr. Paul Blazek, CEO cyLedge
• Best Practices in Mass Customization: Chocri, Michael Bruck, CEO Chocri
• It’s Showtime: Live Video Commerce, Dr. Oliver Hoffmann, Department Director, Auctionata
• Bepado: The Future of E-Commerce Platforms, Jesse John Gibson, Director International Relations, Shopware AG
• Philips: Direct Online Sales (B2C – B2B) – Business now and in the future, Dennis Jumpertz, Senior Online Store Salesmanager Europe

Benchmarking our new Mobile Commerce Web App

While we are really busy at CouchCommerce on-boarding all the merchants in time for the Christmas shopping season I just quickly wanted to share some excitement about our new AngularJS Web App.

This is the current result of our new Smartphone optimized Web App:

CouchCommerce Web App loading time

If you want to compare your current mobile or desktop site just give it a try here at Pingdoms free website speed test.

As you know loading time is extremely important in e-commerce. Here are some facts that should make you think from our friends at KISSmetrics:

  • A 1 second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

Please visit their blog to find more interesting facts and a great infographic about the importance of loading times in e-commerce.

P.S. Try the speed test with any responsive e-commerce site for a mind opening moment ;)

CouchCommerce auf der MagentoLive Germany 2013

MagentoLive GermanyAm kommenden Dienstag den 12. November findet in München und somit erstmalig in Deutschland ein Event veranstaltet direkt von Magento statt. Die MagentoLive Germany soll speziell auf Magento Händler ausgerichtet sein und somit Möglichkeit zum Austausch zwischen Shopbetreibern bieten. Zuvor machte die Eventreihe Stop in Australien und England.

Neben “Händler zu Händler” Sessions wird es jedoch auch ein umfangreiches Programm mit vielen interessanten Rednern geben. Auch Magento Gründer Roy Rubin wird anreisen. Aus unserem Team wird Kai folgenden Vortrag um 14:45 Uhr im Raum Lillehammer halten:

Mobile: Die Mobile Landschaft; Welche Lösung ist die Richtige für Sie?
Eine Präsentation über die verschiedenen Möglichkeiten in Mobiler Technologie, über Native Apps, HTML5 und Responsive Design. Was ist der richtige Anwendungsfall für welche Lösung, und was muss jeder Händler wissen.

Wir freuen uns auf einige bekannte und viele neue Gesichter und einen regen Austausch. Ihr findet uns einfach auf dem Messestand mit der roten Couch ;)

Nadine, Kai und Alexander werden auch schon am Vorabend bei der Eröffnungsveranstaltung vor Ort sein.

CouchPay launched: 25 mobile optimized payment methods now available

As you know we at CouchCommerce are working hard to offer the best mobile web app available on the market. One important puzzle piece is the mobile payment where we are happy to announce a break through for our merchants:

couchpay_illustrationWe just launched CouchPay offering 25 payment methods and services integrated right within CouchCommerce and fully mobile optimized for Smartphones and Tablets. To make this happen we teamed up with Datatrans the leading Payment Service Provider in Switzerland. CouchPay now optionally provides a full featured Payment Service Provider account at no additional fixed costs to CouchCommerce merchants.

The beauty about this kind of integration is that merchants can stay with their exiting acquiring banks. No new contracts are required and the terms stay the same as negotiated directly with the acquirer. Payments via CouchPay will just be securely routed towards the acquirer and from there directly paid to the merchant. CouchCommerce is out of the cash flow and continues to NOT take revenue share.

All information about CouchPay can be found here! Please don’t hesitate to contact us with your questions.